Manager • Monetization Analytics • Retail Media

Driving revenue growth through data-driven monetization strategies.

Analytics leader specializing in retail media monetization, yield optimization, and product analytics. I transform complex data into actionable insights that drive business decisions and revenue growth. Expert in AI-assisted development, Vibe Coding, and modern AI-powered coding workflows that accelerate delivery and enhance code quality.

San Francisco Bay Area Walmart Connect Yield insights & measurement Python • SQL • Dashboards AI & Vibe Coding

Professional Experience

Progressive leadership in retail media analytics with a strong technical foundation.

Manager, Yield Foundation — Walmart Connect

San Francisco Bay Area

Nov 2020 — Present

Monetization Analytics

Nov 2025 — Present
  • Lead monetization analytics strategy, partnering with cross-functional stakeholders to enhance measurement frameworks and drive data-informed decision-making.
  • Develop and present executive-level insights and performance narratives that align leadership teams on key metrics and strategic priorities.
  • Architect scalable analytics workflows using Python and SQL, reducing analysis time by 40% while improving accuracy and reproducibility.
  • Leverage AI-assisted development and Vibe Coding methodologies to accelerate project delivery, enhance code quality, and maintain high standards in analytics engineering.

Yield Insights

Mar 2024 — Nov 2025
  • Owned yield analytics and insights delivery, providing critical data that directly informed monetization strategy and pricing decisions.
  • Translated complex analytical findings into actionable business recommendations, driving cross-functional alignment and measurable outcomes.
  • Established standardized reporting frameworks that improved stakeholder visibility into yield performance by 60%.

Advanced Analytics

Nov 2020 — Mar 2024
  • Led advanced analytics initiatives that directly supported monetization strategy and product roadmap decisions.
  • Built predictive models and measurement frameworks that improved revenue forecasting accuracy and product performance insights.
  • Collaborated with product and engineering teams to implement data-driven optimizations that increased monetization efficiency.
  • Delivered comprehensive analytics and insights that informed product development and monetization strategy.
  • Developed key performance indicators and dashboards that enabled data-driven decision-making across product and business teams.
  • Established analytics best practices and documentation standards that improved team efficiency and knowledge sharing.

Data Engineer, Analytics — Spandlea Systems

San Francisco Bay Area

Sep 2019 — May 2020
  • Built a streaming pipeline from IoT collection into centralized storage using a Databricks Delta Lake architecture.
  • Reduced AWS storage + instance costs by 88% through deduplication, compute management, and Python ingestion.
  • Created responsive Python dashboards enabling real-time company-wide data visualization and analytics.

Database Technology Consultant / SAP Support Engineer — itelligence Germany

Dresden, Saxony, Germany

Apr 2016 — Dec 2017
  • Delivered technical consultation for SAP rollout and database performance topics (SAP HANA, Oracle, MS SQL, Sybase).
  • Completed 200+ technical projects; earned multiple certifications including Certified SAP Associate.
  • Created knowledge-base documentation used for onboarding and internal reference.

Key Achievements

Measurable impact across analytics, engineering, and business outcomes.

Cost optimization

Data Engineering

Reduced AWS storage + instance costs by 88% via deduplication, resource management, and Python tooling.

High-volume delivery

Enterprise Support

Completed 200+ technical projects across SAP/database work with strong client outcomes.

Retail media leadership

Monetization

Led yield and monetization analytics initiatives that improved measurement accuracy and enabled data-driven strategic decisions across retail media operations.

Data-driven decision making

Analytics Leadership

Designed and deployed executive dashboards and analytical frameworks that enable data-driven decision-making across technical and business teams.

AI-powered development

Modern Workflows

Experienced in AI-assisted development and vibe coding, leveraging cutting-edge AI tools to accelerate development cycles and enhance code quality.

Core Competencies

Technical expertise and analytical capabilities.

Industry & analytics

Product Analytics Monetization Strategic Thinking Business Analytics Data Mining Machine Learning AI-Assisted Development Vibe Coding Project Management

Tools & technologies

Python SQL Databricks Tableau AWS SAP Git AI Coding Tools AI-Powered Workflows Modern AI Development

Education

Advanced degrees in analytics, business administration, and engineering.

MS, Business Analytics — Cal State East Bay

2018 — 2019 • Grade: 3.84 (High honors)

MBA, Business Administration & Engineering — HTW Berlin

2013 — 2015 • Grade: 1.9 (German GPA) • Interdisciplinary Management

B.Tech, Mechanical Engineering — Karunya Institute of Technology and Sciences

2008 — 2012 • Grade: 7.07/10 (First Class)

Community Engagement

Dedicated service to community and faith-based organizations.

  • Lector — Holy Family Catholic Church (Dec 2022 — Present): reading from the Holy Bible during mass.
  • Youth Member — Society of St. Vincent de Paul (Sep 2012 — Sep 2013): monthly food supplies to underprivileged families (Mulund, Mumbai).
  • Member — Red Cross Youth (Jul 2008 — May 2012): education visits and blood donation drives.
  • Weekend Lecturer — Leonard Cheshire Disability (Nov 2012 — Sep 2013): soft skills + team-building sessions.
  • Member — Frei Raum (Sep 2014 — Dec 2015): community welfare.

Contact

Open to discussing opportunities and collaborations.

Resume

View my professional experience and download my resume on LinkedIn.

View on LinkedIn